The media and industry got a major jolt when it came to light that Vikram Bhatt and his wife Shwetambari Bhatt, were arrested on Sunday, December 7, in Mumbai in a Rs 30 crores cheating case registered in Rajasthan.

Along with Vikram Bhatt and his wife, six others are accused of defrauding Udaipur-based Dr Ajay Murdia, founder of Indira Group of Companies, of Rs 30 crores. As per PTI, Dr Ajay Murdia alleged that he was promised high earnings of Rs. 200 crores, but nothing materialized.

Meanwhile, a Times of India report stated that the Udaipur police team coordinated with the Mumbai police and arrested the couple from Yari Road, Andheri. They were produced before a holiday magistrate in Mumbai, which permitted the police to take them to Udaipur on two days' transit remand.

Bollywood Hungama has learned of a special request made by Vikram Bhatt before the magistrate. A source said, “Vikram Bhatt was informed that he would be taken to Udaipur by road. Considering that it would take more than 15-16 hours to reach the Rajasthan town, he asked if he could travel in his own car, a Mercedes. The court, however, declined his request, after which Vikram Bhatt travelled in one of the cars arranged by the Udaipur Police.”

Will the Haunted trailer still drop on Dec 19? Meanwhile, an industry insider told us that there now lies a question mark on a promotional event of Vikram’s next, Haunted – Ghosts Of The Past. The insider said, “Vikram Bhatt had planned to launch the trailer of Haunted – Ghosts Of The Past on December 19. Thanks to this sudden development, it now remains to be seen if he’s able to come out of it in the next 11 days and go with the event as planned.”

Bollywood Hungama had exclusively reported in November 2025 that Haunted – Ghosts Of The Past’s release had been pushed from November 21, 2025, to January 30, 2026. Vikram Bhatt revealed that he reshot a portion of the film after the VFX in the teaser was panned for not looking very real. This led to the postponement.

The memorable launch event On August 12, 2024, an event was held at a five-star hotel in Mumbai where Vikram Bhatt announced his association with Indira Entertainment, headed by Dr Ajay Murdia. Vikram was joined by Dr Ajay Murdia and also Mahesh Bhatt, Anupam Kher, Esha Deol, Adah Sharma and Ishwak Singh. Four films were launched at this event – the historical Rann, the wildlife thriller Viraat and romantic dramas Tu Meri Puri Kahaani and Tumko Meri Kasam. Tu Meri Puri Kahaani was to be directed by Suhitra Das, while Vikram Bhatt was to helm the remaining three films.

Out of these four films, Tumko Meri Kasam was the first one to release, on March 21, 2025 and incidentally, was inspired by the life of Dr Ajay Murdia. This was followed by Tu Meri Puri Kahaani on September 26. Rann and Viraat are expected to be out in 2026.

The case As per Hindustan Times, Dr Ajay Murdia met film producer Dinesh Katariya at an event, where Katariya suggested making a biopic on Murdia’s wife, promising that the film would showcase her contribution to the nation. The film in question was Tumko Meri Kasam.

Udaipur superintendent of police Yogesh Goyal told Hindustan Times that in April 2024, Murdia was called to Vrindavan Studio in Mumbai, where he was introduced to Vikram Bhatt. During this meeting, they reportedly finalized an understanding under which Bhatt would take charge of the complete filmmaking process, while Murdia’s role would be limited to funding the project.

Goyal further said that a contract reportedly worth Rs. 40 crores was executed for two films titled Biopic and Maharana. Between May 2024 and June 2025, Murdia made multiple payments to Bhatt and to vendors associated with these proposed films, totalling Rs. 30 crores. However, when the accused allegedly stopped replying to his emails earlier this year, Murdia realized he had been duped and lodged a complaint on November 8.

Vikram Bhatt and seven others have been charged under Sections 318 (cheating), 316 (criminal breach of trust), 336 (forgery) and other relevant provisions of the Bharatiya Nyaya Sanhita (BNS). Vikram Bhatt’s daughter, Krishna Bhatt, is also named in the FIR.

Also Read: Anukalp Goswami calls Kapil Sharma the ‘Shah Rukh Khan of comedy’ ahead of Kis Kisko Pyaar Karoon 2

The box office juggernaut Dhurandhar, starring Ranveer Singh and Sanjay Dutt, faces fresh backlash from the family of real-life cop Chaudhary Aslam, whom Dutt portrays in the Aditya Dhar directorial inspired by Operation Lyari. Aslam’s widow, Noreen Chaudhary, voiced strong objections on a Dialogue Pakistan podcast, criticizing a trailer line where a character calls her late husband “the offspring of the devil and a jinn,” deeming it disrespectful to their Muslim faith and Aslam’s honest mother.

Noreen, who noted Aslam’s fandom of Dutt since Khalnayak, warned of legal steps if the film maligns him or pushes anti-Pakistan propaganda, stating Indian filmmakers often lack diverse subjects. Noreen said, “We are Muslims, and such words are disrespectful not only to Aslam but his mother, who was a simple, honest woman. If I see my husband being portrayed wrongly or any propaganda against him in the film, I will definitely take all the legal steps I can. It is strange that Indian filmmakers find no other subjects but to malign Pakistan.”

Chaudhary Aslam rose through Sindh Police from ASI in the 1980s to lead the Lyari Task Force in the 2000s, pivotal in eliminating gangsters like Rehman Dakait during Karachi’s infamous crackdown. The film’s ensemble, including Akshaye Khanna, R Madhavan, Arjun Rampal, and Sara Arjun, had already stirred controversy pre-release when Major Mohit Sharma’s parents sought a Delhi High Court stay, alleging unauthorized use of their Ashoka Chakra awardee son’s story; the court on December 1, 2025, directed the CBFC to address objections, allowing the release.

Despite the uproar, Dhurandhar has roared to commercial success, storming overseas markets with a staggering $3.83 million opening weekend, marking the third-biggest Bollywood opener of 2025.

Also Read: EXCLUSIVE: Dhurandhar follows into the footsteps of Raid 2, Sitaare Zameen Par; distributor requests cinemas to avoid Tuesday Rs. 99 offer for Ranveer Singh-starrer and to continue with popular pricing in the weekdays

Last week’s big release, Dhurandhar, has managed to put up big numbers over the weekend due to a strong word of mouth. The film is going rock-steady on Monday, which is a good sign, as it proves that it’ll continue to perform over the next couple of weeks. Taking this factor into account, trade sources have told Bollywood Hungama that the makers and distributors of the Ranveer Singh-starrer have decided not to sell tickets at a discounted rate on Tuesday, December 9.

A trade source told Bollywood Hungama, “Since April, it has been the norm for cinemas to sell tickets for Rs. 99, Rs. 149, or Rs. 199 on Tuesday. The scheme has worked big time and it's common to see house-full shows across theatres every Tuesday. But in the case of Dhurandhar, an exception has been made. The makers feel that there’s a tremendous demand to catch the action entertainer on the big screen. As a result, they don’t feel a reason to bring down the rate for a day in weekdays. They are confident that this would not affect the footfall or earnings in any way.”

The source continued, “The distribution team could sense on Sunday itself that the film had caught on big time. Hence, many cinemas opened the advance ticket sales for Tuesday on Sunday itself with blockbuster rates, sans any discount.”

The history of the Tuesday offer The discounted Tuesday offer began on April 22, 2025, and Kesari Chapter 2 was the first new release to take advantage of it.

In these 7 ½ months, only two biggies until now have avoided the Tuesday offer in Week 1, just like Dhurandhar – Raid 2 and Sitaare Zameen Par. Thamma and Ek Deewane Ki Deewaniyat had a release on Tuesday to coincide with Diwali festivities, and they too didn’t opt for the offer, for obvious reasons.

All other biggies since April like Housefull 5, War 2, Saiyaara, Mahavatar Narsimha, Kantara: A Legend Chapter – 1, Sunny Sanskari Ki Tulsi Kumari, etc. decided to sell tickets at a discount every Tuesday. Films like Saiyaara and Mahavatar Narsimha were overperforming and yet, its makers opted for the offer.

Recently, the distributors of the miraculous Gujarati blockbuster Laalo - Krishna Sada Sahaayate asked cinemas not to sell tickets for Rs. 99 and instead, keep the minimum price at Rs. 149. This was done in Week 5, when the film caught on big time.

Also Read: “Dhurandhar is nasha”: Siddharth Anand says Ranveer Singh starrer is prime example of “EVERY damn department performing to their peak”; Aditya Dhar REACTS!

Nuvana Wellness Clinic, India’s leading science-led integrative health and regenerative wellness centre, announces the onboarding of actor-entrepreneurs Rakul Preet Singh and Jackky Bhagnani as strategic investors. This partnership marks a defining moment in Nuvana’s journey as it continues to champion accessible, ethical, and clinically-backed wellness for the modern Indian consumer.

Their involvement brings together rigorous science and meaningful cultural influence. As public figures known for their mindful, disciplined approach to wellness, they amplify Nuvana’s mission of shifting India’s health narrative from reactive care to long-term optimisation. Reflecting this alignment, Jackky Bhagnani shared, “We were clients of Nuvana long before becoming investors, and that created a deep sense of trust. Any association we make carries our belief and responsibility and we hope our own experience with Nuvana helps build a loyal community that values authentic, science-backed wellness.”, highlighting the importance of building a wellness ecosystem rooted in transparency, measurable outcomes, and accessible innovation.

Their support will help accelerate Nuvana’s next phase, which includes expanding its research capabilities, advancing regenerative therapies, strengthening data-led personalisation, and opening new centres that seamlessly integrate diagnostics, therapeutics, and recovery. For consumers, this partnership signals a renewed emphasis on clean, evidence-backed nutrition and treatment guidance at a time when the wellness market is crowded with fragmentary advice.

Rakul and Jackky bring a sharp consumer lens to Nuvana’s strategic direction, helping the brand simplify its offerings, communicate more clearly, and build solutions that genuinely fit into everyday life. As Nuvana continues to grow, the focus remains on intentional, responsible scaling that preserves clinical integrity and deepens trust. Echoing this, Dr. Rohan shared, “Their support enables us to expand responsibly, new centres, new treatment pathways, and a more integrated ecosystem where diagnostics, therapeutics, and recovery work seamlessly together. This investment isn’t just capital; it’s momentum for the kind of innovation India hasn’t seen in the wellness space yet.”

Nuvana envisions a future where wellness becomes a daily, accessible practice supported by science, not just something people turn to when things go wrong. By making treatment experiences less exhausting, simplifying health choices, and strengthening personalised care, the clinic aims to shape a more informed, empowered, and future-ready wellness culture in India. Summarising this vision, Dr. Rohan added, “My vision is for Nuvana to become the place people trust to tell them what’s real, what’s safe, and what actually works and in doing that, help India move toward a more informed, empowered, Medicine 3.0 way of living.”

Also Read: Rakul Preet Singh reflects on her early Mumbai hustle as De De Pyaar De 2 success strengthens her rise in Bollywood: “I used to call casting directors a hundred times”

After Sikandar, Bollywood superstar Salman Khan has been working hard on his next, Battle of Galwan. Directed by Apoorva Lakhia, the war drama is based on a chapter from the book India's Most Fearless 3. While Salman's character poster has been revealed, the first look of Battle of Galwan isn't out yet. According to a media report, multiple departments of the Battle of Galwan are working simultaneously to complete the first promotional asset of the film.

As per Mid-Day report, Apoorva Lakhia's Battle of Galwan is currently in its post-production stage. Based on the Galwan Valley clash between Indian and Chinese soldiers, the film is likely to feature Salman as Colonel B Santosh Babu, the commanding officer of the 16 Bihar regiment.

A source close to the film further spilled beans about Battle of Galwan's first look. "Though it’s a war drama, the first look won’t be cut as an action-driven piece. It will be more about positioning the world and introducing the film’s visual language," the source said.

Earlier, in an interview with PTI, Salman opened up about his prep for Battle of Galwan. He told the news agency, “It is physically demanding. Every year, every month, every day it gets more and more difficult. I’ve to give more time now. Earlier, I would do it in one or two weeks; now I’m running, kicking, punching, and all that stuff. This film demands that.”

Meanwhile, on the work front, Salman recently completed shooting for Bigg Boss 19. He hosted the reality show for four months. Gaurav Khanna emerged as the winner of the reality show while Farrhana Bhatt became the first runner-up. On the other hand, Pranit More secured third position.

Also Read : Salman Khan showers praise on Kartik Aaryan’s viral dance legacy, bringing Bigg Boss finale alive with their energetic ‘Hum Dono’ hook-step moment

Bangur Nagar Police have arrested television actress Masumi Mevawala, known for her role in the popular soap Kyunki Saas Bhi Kabhi Bahu Thi, along with her father Rajesh Mevawala and brother Bhargav Mevawala, for allegedly cheating a 60-year-old woman out of Rs 1.17 crore through a fraudulent samosa-vada pav investment scheme.

The trio targeted vulnerable senior citizens, particularly women, luring them with promises of daily profits from a supposed private food chain, marking the seventh such case against Masumi and her father across Mumbai.

The scam unfolded in 2022 when the complainant, visiting her jailed husband at Arthur Road Jail, was introduced to Rajesh Mevawala by her spouse; subsequent meetings led to pitches from Masumi and Bhargav about high returns on food business investments. The victim initially invested Rs 25 lakh after receiving small daily payouts of Rs 2,000 to build trust—a common tactic police say the family employed—escalating her total investment to Rs 1.17 crore before the accused vanished, switching off their phones. Even after Rajesh's bail in 2023 and a 2024 loan agreement among victims, no returns materialized, prompting the FIR.

Police tracked the family to their Lower Parel residence on November 28 using technical surveillance and human intelligence, booking them under the Maharashtra Protection of Interest of Depositors in Financial Establishments Act, 1999, and Bharatiya Nyaya Sanhita provisions for cheating and forgery. Investigators noted the Mevawalas' pattern of preying on elderly women and are now tracing the money trail amid multiple ongoing cases. This high-profile arrest underscores rising concerns over investment frauds disguised as small business opportunities in Mumbai.

Also Read: Filmmaker Vikram Bhatt and his wife arrested in Rs 30 crore IVF fraud case: Report

The new version of the all-time classic Sholay re-releases on December 12. Titled Sholay –  The Final Cut, it’ll resurrect the neo-classic’s original ending, which has never been shown in movie theatres in the 50 years of the film’s existence.

What has shocked and caused widespread outrage is that one of the many iconic dialogues in Sholay has been altered in the new version. By whose permission? Nobody knows.

Certainly not director Ramesh Sippy or the film’s co-writer Javed Akhtar, who was livid when informed about the altered catchline in Sholay – The Final Cut.

In the said dialogue Basanti (Hema Malini) says, “Bade nishaanchi lagte ho (you seem quite a sharpshooter)” to Veeru (Dharmendra). In reply, Jai (Amitabh Bachchan) jokes, “Haan, James Bond ke pote hain yeh”.

In the trailer of Sholay – The Final Cut, Jai’s dialogue is “Haan, Tatya Tope ke pote hain yeh”!

Fumed Javed saab, “I was not aware of this! You mean to say, they have replaced James Bond with Tatya Tope? What does this mean? And this is just one dialogue. They might have similarly changed other famous lines. The audience won’t accept this.”

Javed saab also wonders by whose consent this change has taken. “Have they spoken to the director (Ramesh Sippy)?”

I informed Javed Saab that no one has spoken to Ramesh Sippy.

“They have certainly not spoken to me or to Salim saab (Khan). We are the writers of those lines that are recited even today by fans of Sholay. In fact, the dialogues of Sholay were so popular that the music company Polydor (now Universal Music) had to release an album of dialogues which sold more than the songs album. No, you can’t tamper with this.”

Also Read: SHOCKING: ‘James Bond’ replaced with ‘Tatya Tope’ in a crucial dialogue; has the team behind Sholay – The Final Cut TAMPERED with the classic?

Ananya Panday has officially been announced as the Global Ambassador for American Eagle marking yet another major milestone in her growing brand journey. After fronting campaigns for some of the world’s biggest names, from luxury houses like Chanel to now one of the most loved denim and lifestyle brands - American Eagle. Ananya continues to stay at the centre of global conversations. Her easy, relatable energy and Gen Z flair make her a natural fit for brands that want to speak directly to the new-age consumer.

Sharing her experience, Ananya Panday said, “Being part of this global campaign feels like a day pulled straight from my off-screen life – easy fits, nothing fussy, and jeans that actually move with me. American Eagle gets that balance of comfort and style so right, and that’s why these pieces feel like my everyday wardrobe.”

It’s exactly this effortless charm that makes brands gravitate toward her. Whether it’s luxury, beauty, lifestyle or now global denim brand, Ananya has quickly become one of the industry’s most dependable and widely loved brand faces.

With every new partnership, she’s proving that her appeal goes beyond stardom — it’s her honesty, her comfort-first approach and her youthful confidence that make her a favourite for both Indian and international brands. One global ambassadorship after another, Ananya Panday is clearly on a continuous rise and there seems to be no slowing down.

Also Read: Kartik Aaryan praises Ananya Panday in Tu Meri Main Tera Main Tera Tu Meri: “She’s talented, she keeps working hard on herself”

Filmmaker Vikram Bhatt and his wife Shwetambari Bhatt were arrested by the police on December 7, 2025 in connection with a Rs 30-crore fraud complaint filed by Dr Ajay Murdia, founder of Indira Group.

According to the FIR registered at Bhupalpura police station in Udaipur, Dr. Murdia alleges that Bhatt, his wife, their daughter, and several associates persuaded him to invest over Rs 30 crore in multiple film projects, including a biopic based on his late wife's life. The promoters allegedly promised returns as high as Rs 200 crore.

The complaint states that after initial funds were disbursed in instalments, several of the promised film projects stalled mid-way, while a few released  but without giving Dr. Murdia the agreed credits or returns.  The FIR names eight accused in total: Vikram Bhatt, Shwetambari Bhatt, their daughter, and associates including a co-producer and additional intermediaries.

Vikram Bhatt has strongly denied the allegations. In a statement to media, he called the FIR “misleading,” suggesting the documents submitted might be forged. He said he was unaware of the complaint until recently. Bhatt claimed production had halted only after Dr. Murdia stopped funding, and said he has “proof, including contracts and communications,” to support his innocence.

Investigators from Rajasthan and Mumbai police are now scrutinising bank statements, contractual agreements, and communications tied to the alleged investments and film projects. Authorities have indicated that further arrests could follow as the probe deepens.

Also Read : Vikram Bhatt denies Rs 30-crores fraud allegations, calls Udaipur FIR “misleading”

Ahaan Panday signed as the first ever Brand Ambassador of Harley-Davidson stamping the Gen Z star’s impact on pop culture globally with Saiyaara!

Harley-Davidson, the legendary name in motorcycling and synonymous to biking culture globally, has announced Ahaan Panday as the first ever Brand Ambassador that stamps the Saiyaara star’s impact on pop culture globally! It also marks the brand’s strategic focus towards engaging the next generation of riders across the world.

Recognized as India’s breakthrough Gen Z star as Saiyaara delivered 580 crores at the global box office, Ahaan Panday has rapidly become a cultural force whose influence crosses borders as he appeals to India and South Asian youth worldwide.

A source reveals more about how this landmark deal was struck by Ahaan’s management agency and why YRF Talent planned this to be the first massive endorsement announcement for Ahaan.

A top industry insider who structures deals in celebrity brand endorsement space informed Bollywood Hungama, “Ahaan represents a fearless, future-ready global youth culture of India. His energy and authenticity align seamlessly with Harley-Davidson’s ethos of freedom on one’s own terms. YRF is positioning Ahaan to be the heir apparent in Bollywood. So, the decision is to be selective but iconic for Ahaan with brand endorsements. They wanted everyone to notice Ahaan to be peerless after Saiyaara’s success, and Harley-Davidson is simply in an entirely different league of brands. They never had a brand ambassador, so we can see how the strategy is crystal clear - Ahaan won’t walk the road that others walk on and will not do the routine brands that others have signed. He will only do things that stand out and stand apart.”

The source says, “The germ of this collaboration came when the teams noted the spike in interest for Harley-Davidson as soon as the film released. Social media was filled with conversations about how Ahaan matched the aura and legacy of Harley-Davidson. Some informers tell us that there was a massive surge in interest at the showrooms of Harley-Davidson with people wanting to buy the bike or create content with it during Saiyaara campaign and film’s post release as it became a historic blockbuster.”

The source further says, “Harley-Davidson decided to do something they had never done for India - get a face for the brand! One should recognise

how huge this is and what it signals to the industry about Ahaan! Basically what Harley-Davidson is saying is that they have finally found a face that fits into the brand’s legacy and feel will have a lasting impact that transcends decades. In short, they are saying Ahaan will be the next superstar of this country. Everyone should take notice of this power move by Harley-Davidson. Ahaan’s exclusivity and soaring fandom has been given a hat-tip by this iconic brand and we expect many such global giants to sign him on soon.”

In a landscape where everyone is saying that Bollywood is undergoing a generational change, Ahaan stands out as someone ushering in a new era, a new dawn of stardom with Saiyaara.

Industry, media and audiences see him as a face of the future - not tied to legacy, but aligned with how Gen Z visualises its own icons who make it big themselves with their sheer talent. To millions of young Indians, Ahaan symbolises ambition with relatability, success built from authenticity.

“Ahaan’s next brand announcements are expected to happen in January and February after the Christmas holidays. There are more global campaigns that will be dropped and these brands want to announce him as the face after the clutter Christmas and New Year holidays,” the trade source informs.

Also Read: Ahaan Panday signs his first brand; becomes the brand ambassador for Harley-Davidson India

It’s been more than two months since the release of The Ba***ds Of Bollywood and it continues to be talked about. It was Aryan Khan’s debut vehicle, and he impressed one and all not just with its storytelling but also with its humour and subtle Bollywood references. He recently gave an interview to GQ India, where he shared a very fascinating trivia.

The GQ Interview India revealed that Aryan Khan can mimic really well. On this, Aryan said, “Fun fact, in the show, when Salman Khan says, ‘What party? Bullshit party,’ that’s actually me!”

Besides Shah Rukh Khan, The Ba***ds Of Bollywood had cameos by several other stars including his father, superstar Shah Rukh Khan. The others who make a special appearance are Karan Johar, Ranveer Singh, Siddhant Chaturvedi, Disha Patani, Orry, Shanaya Kapoor, Ibrahim Ali Khan, Rajkummar Rao, Sara Ali Khan, Aamir Khan, S S Rajamouli, Badshah and Ranbir Kapoor. Emraan Hashmi had an extended special appearance and that also became a rage. The actors with the prominent screen presence in The Ba***ds Of Bollywood were Lakshya, Bobby, Sahher Bambba, Anya Singh, Raghav Juyal, Mona Singh, Vijayant Kohli, Manish Chaudhari, Rajat Bedi, and Gautami Kapoor, among others.

On his father, SRK, Aryan Khan stated, “He’s the easiest person to work with. He knows exactly what to do, how to do it. And when he’s on set, everyone else behaves exceptionally well.”

At the recently concluded Bollywood Hungama OTT Fest and India Entertainment Awards, The Ba***ds Of Bollywood won 5 awards – Aryan Khan for Best Director [Original Series], Raghav Juyal for Breakthrough Performer of the Year, Anya Singh for Best Supporting Actor – Female [Original Series] and Rajat Bedi for Best Supporting Actor – Male [Original Series].

To celebrate his victory, Aryan took to his Instagram Stories and re-shared a post originally shared by Red Chillies Entertainment. The image featured his award-winning title card with his portrait, showcasing the golden laurel for “Best Director (Original Series).” Expressing gratitude, Aryan wrote, “Thank you! @realbollywoodhungama”, acknowledging the honour with humility and pride. His story—featuring the award poster—instantly began circulating among fans and entertainment pages, further amplifying the buzz around his big win.

Also Read: EXCLUSIVE: From Shah Rukh Khan’s guidance to Bobby Deol’s advice, Anya Singh reveals heartwarming side of shooting Aaryan Khan’s The Ba***ds of Bollywood

In a move that signals both star-making ambition and smart brand synergy, Harley-Davidson India has officially signed Saiyaara breakout Ahaan Panday as the new face of the iconic motorcycle brand. The announcement came with the launch of the Harley-Davidson X440 T, a refreshed, muscular variant of the already popular X440 and with it, the arrival of a new youth icon for the Harley tribe.

For Ahaan Panday, who has been riding a wave of attention since his debut in Mohit Suri’s Saiyaara, this marks a major milestone: his first-ever brand endorsement. And it’s a big one. Harley-Davidson, synonymous with freedom, rebellion and a cult-like following, doesn’t often place such early bets on emerging talent. But industry insiders say the pairing makes perfect sense.

The bike boasts upgraded suspension, an enhanced riding stance, new colour palettes, and subtle design tweaks aimed at younger urban riders. Harley-Davidson India executives described the model as a bridge between legacy and modernity a theme mirroring Ahaan’s own positioning in Bollywood.

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The collaboration also hints at Ahaan’s emerging public persona: someone who’s unafraid to sit at the intersection of performance and style. For Harley-Davidson, signing a fresh face rather than an established superstar signals its continued push to stay culturally current and deepen its presence among India’s rapidly expanding young rider community. The brand has been recalibrating its India strategy over the past few years.

With Ahaan stepping in as ambassador, expect a new wave of campaigns across digital and experiential platforms, including content-driven storytelling, lifestyle-led imagery and possible riding collaborations tied to the Saiyaara actor’s personal journey.

For now, the message is clear: Ahaan Panday is shifting gears not just in cinema, but in India’s brand landscape. And Harley-Davidson has found a fresh, market-ready rider to take the X440 T into the next chapter of its India story.

Also Read: Ahaan Panday finally breaks silence on rumoured romance with Aneet Padda: “She’s not my girlfriend”